This was interesting to read as it reminded me of the Deliberate vs Emergent strategies in organizations. We set out to Deliberately do something without realizing that along the way, different things emerge and these emerging things can give us small success or could be the niche market we need to pivot to to get the Sniper or Bazooka. Sometimes, our Emergent strategies should become our Deliberate ones.
This was interesting to read as it reminded me of the Deliberate vs Emergent strategies in organizations. We set out to Deliberately do something without realizing that along the way, different things emerge and these emerging things can give us small success or could be the niche market we need to pivot to to get the Sniper or Bazooka. Sometimes, our Emergent strategies should become our Deliberate ones.
100%. Sunk cost theory can be hard to overcome, and more businesses need to be aware of that.